Pricing strategies in the e-book market

Due to the novelty of the market, we consider it necessary to evaluate the main patterns, players, and strategies that have been observed so far, both in the US, where the market is more developed, and in the EU and Russia, where the market is still in an initial phase. In both cases, the main feature which is going to be in the focus of our attention is the pricing arrangement in place between publishers and retailers (wholesale model vs. agency model).

Introduction…………………………………………………….
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1.Background information………………………………………………...

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1.1 Development over time……………………………………………
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1.2 Devices: e-readers…………………………………………………
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2.Main players in the e-book market……………………………………...
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2.1 Publishers………………………………………………………….
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2.2 Retailers…………………………………………………………...
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3.Pricing models and competitive concerns………………………………
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3.1 The wholesale model……………………………………………...
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3.2 The agency model…………………………………………………
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4.International experience…………………………………………………
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4.1 The United States e-book market………………………………….
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4.2 European Union e-book market…………………………………...
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4.3 Comparison of the U. S. and European Union e-book markets……
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4.4 Russian e-book market…………………………………………….
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Conclusion.....................................