Developing marketing strategy for Beeline

For this project we have been instructed with to come up with a marketing strategy for an existing company «Sky Mobile» Plc. (Beeline trade mark), particularly the connection service. To do this properly, we will need to:

Identify, collect, and use primary and secondary data for marketing strategy.
Define organization’s objectives, mission and vision.
What they do to be better?
Analysis current situation in a company.
Compare with competitors. SWOT
Research customer relationship.
Market research