Accommodation service in UK

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Hotels or guest accommodation assessed by the AA are rated under a set of common quality standards agreed by the AA and the UK tourist authorities (VisitBritain, VisitScotland and VisitWales).
The common standards make types of accommodation easy to understand and give you confidence that establishments can meet the standards you require.
Accommodation is assessed under three broad categories: Hotel, Guest Accommodation and Budget Hotel

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Accommodation service in UK

Common standards for hotel and guest accommodation 


    • Hotels or guest accommodation assessed by the AA are rated under a set of common quality standards agreed by the AA and the UK tourist authorities (VisitBritain, VisitScotland and VisitWales).
    • The common standards make types of accommodation easy to understand and give you confidence that establishments can meet the standards you require.
    • Accommodation is assessed under three broad categories: Hotel, Guest Accommodation and Budget Hotel.


Hotel categories  





A formal accommodation offering full hotel service

Country House Hotel

A hotel with ample grounds or gardens set in a rural or semi-rural situation; the property has an emphasis on peace and quiet.

Small Hotel

Smaller establishments having a maximum of 20 bedrooms, and personally run by the proprietor

Town House Hotel

A high-quality property of distinctive style with a maximum of 50 bedrooms, set in a town or city centre; possibly no dinner but room service is available instead.

Metro Hotel

A town or city property providing full hotel services except dinner, close to a range of places to eat.

Guest accommodation categories  





Accommodation provided in a private house by the owner for up to six paying guests.

Guest House

Accommodation for more than six paying guests, with the owner and staff providing more services, eg dinner.


B&B or Guest House accommodation provided on a working farm.


Accommodation provided in a fully licensed establishment. The bar will be open to non-residents and provide food in the evenings.

Restaurant with Rooms

A restaurant offering a maximum of 12 bedrooms

Guest Accommodation

Any establishment that meets the minimum entry requirements can choose to use this general category.

AA accommodation scheme  


The AA is one of the UK's most recognised and trusted brands. We have been recommending and acknowledging hotels for over a century, and in 2008 celebrated 100 years in the hospitality industry.

If you run a hotel, guest house, self catering or camping park you will understand the benefit of being associated with a well-established recognition scheme. An AA rating can make a big difference to how customers view your establishment.

AA has developed Common Quality Standards for inspecting and rating hotels and guest accommodation. These standards and rating categories are now applied throughout the British Isles. Any hotel or guest house applying for AA recognition receives an unannounced visit from an AA inspector to check standards.

Star-ratings are determined by the services and facilities provided for guests, but also by the quality of the welcome, service and hospitality of the staff, the food and the cleanliness. Having an official star-rating system helps potential guests know what to expect before they arrive.


Types of accommodation


There are many types of holiday accommodation in the UK from hotels and B&Bs to campsites and apartments and cheaper accommodation like hostels and campuses. There are:

    • Hotel & Guest accommodation
    • Hostel & Campus
    • Holiday Village & Campsites
    • Self-catering accommodation




    • Hotels in Britain come in all shapes and sizes, from the charming country house hotel with ample grounds and picturesque gardens to impressive modern structures in city centres.
    • They offer a range of facilities and services, depending on location and price. Town House hotels are located in city centres, with a small number of luxury rooms, beautiful furnishings, attentive staff and superb cuisine (or, if without a restaurant, offering 24 hour room service). Metro Hotels are also found in the centre of town and provide full hotel services with the exception of dinner.
    • As the name suggests, Country House Hotels are found in beautiful rural locations. They are often luxuriously appointed, set in their own grounds, and the rooms frequently have special features such as four-poster beds. Some may have leisure facilities like swimming pools or health spas and may be able to arrange country sport activities such as clay pigeon shooting and fishing.
    • Prices can vary widely from £70.00 per night outside London to over £200.00 in London, based on two people sharing a room with breakfast. Many large hotels have special offers at weekends and in the low season.


Guest Accommodation  


    • Stay in a family run B&B and really experience the British way of life. A home-cooked meal in a comfortable homely environment can make all the difference to your trip.
    • You’ll get a friendly welcome from resident owners who’ll want to give you every home comfort with that personal touch. They’ll also be keen to offer you local knowledge and recommend places to visit.
    • You’ll find Guest Accommodation almost everywhere in Britain, from Victorian houses in the city to converted farms in the countryside. Some places may have just one room to let, while others may have more than 10. Whatever the size, they are all comfortable and inviting.
    • Quality ranges from the simple to the luxurious. Bathrooms aren’t always en-suite, but many offer them as standard.
    • The main appeal to this type of accommodation is the homely feel. Relax and take in the hospitable atmosphere, and don’t be surprised if you find yourself enjoying breakfast with the family round a big table in the kitchen.




    • Great for those on the move. Hostels offer simple accommodation at a budget price, and are ideal whether you’re travelling on your own or as part of a group.
    • Youth hostels are relatively low-cost and traveller-friendly. They’re very popular in large cities, but you can also find many delightful village hostels in rural areas.
    • They generally provide private and shared rooms for individuals, couples or groups. Hostels are usually self-catering, although they sometimes provide hot meals and refreshments.
    • There are a number of large hostel associations such as the Youth Hostel Association and the Scottish Youth Hostel Association, which operate quality accommodation throughout Britain, but there are also thousands of great independent hostels around the country.
    • Most hostels allow member and non-member guests, although members and owners of an International Hostelling Card may enjoy more benefits. Check with the individual hostel and the international hostelling organisation in your country for further details.
    • Whether you're backpacking all over Britain, or taking a short city break, youth hostels are a great way to travel on a budget and have a fantastic social experience at the same time.




    • Britain is scattered with historic and well-known universities. During holiday periods many open their campus doors offering good value comfortable accommodation for every type of visitor.
    • Britain’s university cities are famous for their historic architecture, spectacular cathedrals, soaring towers and well-mannered locals. There are dozens of Campus locations throughout Britain and wherever you go you’ll find countless interesting places to visit and things to do nearby.
    • You’ll also benefit from the fact that most universities have an excellent range of services including shops, banks, laundries, bars, lounges, TV rooms and sports facilities. These are designed for students, so will be either on campus, or conveniently located in the surrounding area.
    • There’s a choice of bed and breakfast, half-board or self-catering accommodation available. Whatever you choose, campus accommodation is an excellent way to discover a local area while keeping to a budget.


Holiday Villages 


    • Traditional British holiday villages have been popular for over 40 years. Offering a fun and entertaining environment they continue to attract an ever-growing number of enthusiastic visitors from around the world.
    • British holiday villages come from an era when international travel was less common and the British public demanded high quality holidays at home. Today they are as popular as ever with both local and foreign visitors.
    • From the more traditional holiday camps, to the modern climate-controlled sites, holiday villages are a great way of combining accommodation with on-site leisure facilities and entertainment.
    • British holiday villages welcome all types of visitors and are ideal for families. With pools, sports centres, horse riding, evening entertainment, and many other activities you can’t help but have fun. Many also have a ‘Kids Club’, so Mum and Dad can relax a little more during their stay.
    • Holiday Villages offer something to suit all ages and interests, and are the perfect environments for doing as much or as little as you like.




    • Camping was born in Britain and, despite the occasional rain-shower, is enjoyed by millions every year. You’ll find a huge variety of sites in Britain, from secluded forest locations to purpose-built parks. 
    • Whatever your preference, if you’re an outdoor enthusiast, you’ve got a fantastic choice. 
    • Holiday, Touring & Camping parks are excellent for families, and offer great value for money in a friendly environment. You’ll find them both near the coast and in the heart of the countryside. Some parks have caravans or chalets for hire, which are often very spacious, accommodating between two to eight guests. You can also expect all the modern conveniences such as a shower, kitchen and television.
    • It’s best to bring your own tent if you want to camp, as very few sites have tents for hire. Pitches start from around £5 depending on the facilities and location. Caravans and motor-homes are welcome at all touring parks, which often have connections to water, drainage, electricity and perhaps a TV aerial.
    • If outdoor pursuits are your thing, or you simply want to relax and enjoy the scenery, a touring or camping holiday will certainly leave you with fun and happy memories.


Self-catering accommodation  


    • Self-catering accommodation, known in North America as vacation rentals, offer great value for longer stays and for families.  Many rental properties have gardens, children’s play equipment, books and televisions. And of course cooking equipment so you can eat in whenever you like.
    • Meet your neighbours at the local shops, markets, and nearby farms that sell eggs and other local produce. You’ll get a real insight into the British way of life as well as priceless local knowledge.
    • If you stay on a farm, there may also be fun activities to do like horse riding, fishing or watching the farmer milk the cows. Generally, all self-catering properties are supplied with household equipment such as cutlery and crockery, although very often you’ll be charged extra for linen or towels as well as for gas and electricity.
    • Serviced apartments offer the comfort, privacy and flexibility of a self-catering property, together with the added benefits of many hotel-type services - such as maid service, internet access points, room service and concierge/reception.
    • Serviced apartments can be found in most major cities and make great base from which to explore, as most are only minutes away from the major attractions and shopping streets.


How to start a hotel business  


    • There is a mass of legislation pertaining to hotels. Apply for permits and licenses. To start a hotel as a business, you’ll need to apply for a business license and tax identification number. Many cities have additional permitting requirements, including a permit to operate, manager’s license for the person working behind the front desk and licenses for selling food and alcohol. Hotels offering beauty spa services or a swimming pool will need to acquire additional licenses for those amenities. Liability insurance is a must.
    • It’s possible to get started in the hotel business by buying into a well-known franchise.This can be less expensive than starting from scratch, but will still require yearly franchise fees.
    • The hotel industry attracts a high number of immigrant workers, according to the Bureau of Labor Statistics. When hiring staff, ensure that all employees hold appropriate work permits.


Country House Hotels**** 
 Austen Hotel


Location: Hampshire (native county of Jane Austen)

    • Style: Rococo (style of 19th century)


    • Services provided: restaurant (24 hours), swimming pool, beauty salon, big library.


Occupancy: for 100 people

Categories of rooms: Sngl, Dbl, Suites, Apartments


Organizational structure:  





Additional service workers


Guarding workers

Restaurant workers

Marketing department

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