Maintenance of Competitiveness of Productionjavascript

Автор работы: Пользователь скрыл имя, 20 Апреля 2013 в 15:05, курсовая работа

Краткое описание

Formation of the potential for businesses to compete and achieve effective results in today's complicated by the need for continuous adaptation to changing conditions, which requires, in turn, search for evidence-based concepts of operation and development of enterprises, improve its competitiveness. Development of these concepts necessitates in-depth study of both the economic competitiveness of the category, its features and characteristics, and the nature of influence of global trends, political factors, the characteristics of the specific historical stage of the process of its formation and improvement. That is, in a market economy, the competitiveness category is one of the key, because it determines the level of success or failure of the enterprise, and increase competitiveness and hence growth of its exports means to improve the lives of the population.

Содержание

Introduction………………………………………………………………………...3
1. Competitiveness in Economic Science………………………………………….4
1.1. The concept of competitiveness………………………………….....4
1.2. Types of Competitiveness…………………………………..............5
1.3. Indicators of competitiveness of the product.....................................6

2. Competitive Products as Economic Factors……………………………………..9
2.2. Factors determining the competitiveness…………………………...9
2.3. Quality - the main factor determining the competitiveness………..18
3. Ways to improve the competitiveness of goods………………………………..21
3.1. The concept of competitive products and methods of assessment…………...21
3.2. The role of positioning in ensuring the competitiveness of the goods……….24
Conclusion………………………………………………………………………...26
Appendix………………………………………………………………………….28
List of used Literature…………………………………………………………….29

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